Seasonal content is a great way to get recurring downloads year after year. Our users are always looking for themed templates tied to holidays, big events, or sporting occasions, and if you’re prepared, your work can stay relevant and in demand every season.

The trick is all in the timing. Seasonal content typically starts trending 3–6 months before the event, giving designers plenty of time to create, get approvals, finalize their designs, and distribute them. That’s why it’s a good idea to start seasonal projects well in advance, so your assets are ready to go well in advance. Be sure to allow extra time for curation, fixes and approval, too, so everything is in place when demand peaks.

For example, if you’re designing for Christmas, you’ll want your assets ready by August or September. Valentine’s Day content should be prepared by October or November, and so on. Planning ahead ensures your work gets in front of users exactly when they’re searching for it—and gives you a little breathing room to perfect your designs.

Here’s a handy list of the top seasonal events each year to help you plan your content calendar:

Seasonal Content Calendar – Month by Month

January

• New Year’s Day – Jan 1

• Orthodox Christmas – Jan 7

• Epiphany / Three Kings’ Day – Jan 6

• Martin Luther King Jr. Day – Third Monday in January

• Australian Open (Tennis) – Mid-Jan

February

• Valentine’s Day – Feb 14

• Chinese / Lunar New Year – Late Jan to mid-Feb

• Mardi Gras / Carnival – Feb or Mar

• Groundhog Day – Feb 2

• Super Bowl – First Sunday in Feb

March

• St. Patrick’s Day – Mar 17

• Holi – Mar

• Ramadan begins – Approx. Mar 1, 2025

• Easter – Mar or Apr

• March Madness – Mar

April

• April Fool’s Day – Apr 1

• Earth Day – Apr 22

• The Masters (Golf) – Apr

May

• May Day / Beltane – May 1

• Mother’s Day – Second Sunday in May

• Vesak / Buddha Day – May

• UEFA Champions League Final – May

• Indian Premier League (Cricket) – Apr–May

June

• Father’s Day – Third Sunday in June

• Summer Solstice – Jun 20–21

• Eid al-Adha – Approx. Jun 6, 2025

• FIFA World Cup – Every 4 years, Jun–Jul

• UEFA European Championship – Every 4 years, Jun–Jul

• French Open (Tennis) – May–Jun

July

• Independence Day – Jul 4

• Bastille Day – Jul 14

• Tour de France – Jul

• Wimbledon – Jul

August

• Obon Festival – Mid-Aug

• Raksha Bandhan – Aug

• Summer Olympics – Jul–Aug

• US Open – Late Aug–Sep

September

• Rosh Hashanah – Sep

• Autumn Equinox / Mabon – Sep 22–23

• NFL Season Starts – Early Sep

• Cricket: The Ashes / Other Series – Sep–Oct

October

• Halloween – Oct 31

• Diwali – Oct or Nov

• Yom Kippur – Sep / Oct

• Thanksgiving (Canada) – Second Monday in Oct

• Rugby World Cup – Sep–Oct

November

• Thanksgiving (US) – Fourth Thursday in Nov

• Black Friday – The Friday after Thanksgiving (US)

• All Saints’ Day – Nov 1

• Bonfire Night – Nov 5

• Hanukkah – Nov / Dec

• Formula 1 Grand Prix: Various Rounds – Nov

December

• Cyber Monday – The following Monday after Black Friday (US)

• Christmas – Dec 25

• Boxing Day – Dec 26

• Kwanzaa – Dec 26–Jan 1

• New Year’s Eve – Dec 31

• FIFA Club World Cup – Dec

• Winter Sports Championships / Skiing Events – Dec–Feb

Tips for seasonal content planning:

• Start designing 3–6 months before each event to hit peak demand.

• Combine major holidays, cultural events, and sporting occasions to cover multiple trends at once.

• Keep your content relevant and polished. 

• Allow for curation time, fixes and approval.

There are a lot more holidays, big events, and sporting occasions that are not mentioned in the list, and we will continue to track and update the list accordingly with popular search terms and trending events.